A course that provides a wide range of opportunities to students about various specializations including Film Making, Advertisement, Cinematography, Acting, Photography, Graphic Designing, Animation, VFX, Journalism, Television, Video Jockey, Radio Jockey. The topics covered in these areas helps students develop creativity in whatever they present in life. Students are given Industry-based learning platforms to exposes their talent widely. The course exposes you to the advanced skills and the practical learning to deal with a multitasking work atmosphere.

Program Educational Objectives (PEO):

PEO1 Graduates of the programme will have a successful career in all communication and Media industries and can pursue higher education and research.
PEO2 Graduates of the programme can work in teams to create social responsibilities in a broad way as a media person to construct ethical practices.
PEO3 Graduates of the programme will continue to develop their knowledge and skills throughout their careers.
PEO4 Graduates of the programme will continue to develop their technical perspective view to accomplish the new technical innovations.

Components for Course Delivery

  1. Classroom lectures
  2. Laboratory class and demo
  3. Assignments
  4. Mini project
  5. Project
  6. Online course
  7. ExternalParticipation
  8. Seminar
  9. Internship

Program Outcomes (PO):

PO1 Apply the knowledge of communication and media fundamentals to the solution of problems in the Communication and media industry.
PO2 Identify, formulate, research literature, and analyze Media and Communication problems reaching substantiated conclusions using first principles of Media and Communication theories and practice.
PO3 Design solutions for complex media and Communication problems and design system components or processes that meet the specified needs with appropriate consideration for the public health and safety, and the cultural, societal, and environmental considerations.
PO4 Use research-based knowledge and research methods including design of experiments, analysis, and interpretation of data, and synthesis of the information to provide valid conclusions related to Media and Communication
PO5 Create, select, and apply appropriate techniques, resources, and modern media and communication tools to Media and Communication activities with an understanding of the limitations.
PO6 Understand the impact of the professional media and communication solutions in societal and environmental contexts, and demonstrate the knowledge of media and communication and the need for sustainable development.
PO7 Apply ethical principles and commit to professional ethics, responsibilities, and norms of the media practice.
PO8 Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
PO9 Recognize the need for the media industry and have the preparation and ability to engage in independent and life-long learning in the broadest context of technological change.

B.Sc. Visual Communication & E Media

S.No Sem Part Type Subject Credit Hour Int Ext Total
1 1 1 L1 Language – I 4 4 40 60 100
2 1 2 L2 English for Communication – I 4 4 40 60 100
3 1 3 C 1 Core  –  Introduction to Communication 4 4 40 60 100
4 1 3 CP 1 Core Practical –  Creative Arts 2 4 20 30 50
5 1 3 DSC DSC 1C 4 4 40 60 100
6 1 3 DSC P DSC Practical – 1C 2 4 20 30 50
7 1 3 Allied-I DSA 1A 4 4 40 60 100
8 1 4 AEC Ability Enhancement Course I 2 2 50 50
9 1 6 VAC Value Added Course – I% 2 50 50
28 30      
1 2 1 L1 Language – II 4 4 40 60 100
2 2 2 L2 English for Communication – II 4 4 40 60 100
3 2 3 C 2 Core  – Advertising 4 4 40 60 100
4 2 3 CP 2 Core Practical – Advertising (P) 2 4 20 30 50
5 2 3 DSC DSC 2C 4 4 40 60 100
6 2 3 DSC P DSC Practical – 2C 2 4 20 30 50
7 2 3 Allied-II DSA 2A 4 4 40 60 100
8 2 4 AEC Ability Enhancement Course II 2 2 50 50
9 2 6 VAC Value Added Course – II % 2 50 50
28 30      
1 3 3 C 3 Core –  Photo Journalism 4 5 40 60 100
2 3 3 CP 3 Core Practical – Photography 2 4 20 30 50
3 3 3 DSC DSC 3C 4 5 40 60 100
4 3 3 DSC P DSC Practical – 3C 2 4 20 30 50
5 3 3 Allied-III DSA 3A 4 5 40 60 100
6 3 4 SEC Skill Enhancement Courses – I 2 5 20 30 50
7 3 4 AEC Ability Enhancement Course III 2 2 50 50
8 3 6 VAC Value Added Course – III % 2 50 50
9 3 6 IDL Inter Department Learning – I# 2 50 50
24 30      
1 4 3 C 4 Core – Communication Theory 4 5 40 60 100
2 4 3 CP 4 Core Practical – Audio Production 2 4 20 30 50
3 4 3 DSC DSC 4C 4 5 40 60 100
4 4 3 DSC P DSC Practical – 4C 2 4 20 30 50
5 4 3 Allied-IV DSA 4A 4 5 40 60 100
6 4 4 SEC Skill Enhancement Courses – II 2 5 20 30 50
7 4 4 AEC Ability Enhancement Course IV 2 2 50 50
8 4 6 VAC Value Added Course – IV % 2 50 50
9 4 6 IDL Inter Department Learning – II# 2 50 50
24 30      
1 5 3 C 5 Core – Graphic Production 4 4 40 60 100
2 5 3 CP 5 Core Practical – Print Production 2 4 20 30 50
3 5 3 DSC DSC 5C 4 4 40 60 100
4 5 3 DSC P DSC Practical – 5C 2 4 20 30 50
5 5 3 DSE Elective  – I – DSE 1E 4 5 40 60 100
6 5 3 DSE Elective  – II – DSE 2E 4 5 40 60 100
7 5 4 SEC Skill Enhancement Courses – III 2 4 20 30 50
8 5 6 VAC Value Added Course – V% 2 50 50
24 30      
1 6 3 C 6 Core –  Film Studies 4 6 40 60 100
2 6 3 CP 6 Core Practical – Film Screening 2 4 20 30 50
3 6 3 DSE Elective – III – DSE 3E 4 6 40 60 100
4 6 3 DSE Elective – IV – DSE 4E 4 6 40 60 100
5 6 3 Core Course – XI Core Project 8 4 80 120 200
6 6 4 SEC Skill Enhancement Courses – IV 2 4 20 30 50
7 6 5 EX Extension Activity- EX % 2 50 50
TOTAL 154 30 1900 1950 3850

DISCIPLINE SPECIFIC CORE (DSC)

S.No Course Code Course Pre-requisite Offering Department Mandatory
1 Communication Media yes
2 Communication Media (P) yes
3 Multimedia I
4 Multimedia I (P)
5 Media Production yes
6 Media Production (P) yes
7 Multimedia II yes
8 Multimedia II (P) yes
9 Commercial Production yes
10 Commercial Production (P) yes
11 Script Writing
12 Script Writing(P)
13 Radio Production yes
14 Radio Production (P) yes
15 Film Appreciation
16 Video Production (P)

ALLIED

S.No Course Code Course Pre-requisite Offering Department Mandatory
1 Social Psychology yes
2 Writing for Media yes
3 Reporting and Writing yes
4 Journalism yes
5 Magazine Production and Layout Designing Yes
6 Public Relation
7 Digital Animation yes
8 Research Methodology Commerce  II
9 Principles of Management Management UG
10 Entrepreneurial Development Commerce I

SKILL-BASED SUBJECT (SEC)

S.No Course Code Course Pre-requisite Offering Department Mandatory
1 Print Media yes yes
2 New Media Writing
3 Video Editing yes yes
4 Digital Film Making
5 Creative Painting yes
6 Documentary
7 Travel Photography
8 Fashion Photography

DISCIPLINE SPECIFIC ELECTIVE (DSE)

S.No Course Code Course Pre-requisite Offering Department Mandatory
1 Event Management
2 Advertising and Public Relations yes
3 Elements of Film Video Production yes
4 Introduction to Design And Visual Culture
5 Media Planning
6 Film Marketing And Distribution
7 Media Management yes
8 Marketing Communication
9 Film Appreciation
10 Script Writing
11 Radio Production
12 Videography yes

ABILITY ENHANCEMENT COURSE (AEC)

S.No

Course Code

Course

Pre-requisite

Offering Department

Mandatory

1 Environmental Studies General Yes
2 Women Studies Commerce II
3 Constitution of India Commerce I
4 Human Rights General Yes
5 Yoga Tamil
6 NCC Viscom
7 Communicative English English
8 Quantitative Aptitude Mathematics

Visual Communication graduates find opportunities with many different employers.

  • Government and private sector organizations such:
  • All India Radio,
  • Doordarshan television local and national government organizations,
  • Advertising Marketing
  • Public Relations Agencies,
  • Media Organizations,
  • Publishing Companies, etc.

A wide range of job opportunities designated as:

  • Photographer,
  • Assistant Director,
  • Assistant Producer,
  • Actor,
  • Anchor,
  • Radio Jockey,
  • News Presenter,
  • Reporter,
  • Content writer,
  • Art Designer,
  • Program Producer,
  • Cinematographer,
  • Assistant Cameraman,
  • Video Editor,
  • Graphic Designer,
  • Visual Effect Editor, etc.